Diffusion of Innovation Theory

As technology progresses there are several positive and negative attributes. For example, when the Kindle was originally released, it featured a simple design that catered to individuals who wanted an easy way to read while traveling or on the go. This was a positive attribute because it allowed individuals to hold a healthy hobby and the Kindle e-reader made it easier to pursue the hobby of reading. As Amazon constantly made updates and released new versions, the Kindle began to change designs. It was not until a decade after until Amazon allowed the Kindle e-reader to be able to download external apps such as social media. The Kindle changed from a simple piece of technology that allowed the consumer to read on the go to a tablet that allows outside apps such as social media.

As society progressed so did technology and so did the demand for an e-reader that could also connect to the internet alongside social media. This technological change took the simplicity of a basic e-reader and turned into any other smart device. Throughout the age of the internet many have developed an unhealthy relationship with technology, specifically social media. In my opinion I think that developing a simple e-reader into any other smart device was a bad idea due to it taking what diversity the kindle had and completely diminished.

Only one other company other than Kindle developed an e-reader that only had access to reading materials. Several other companies such as Apple or Samsung developed smart devices that also allowed the consumer to use the tablet as a nook or a Kindle. After the Kindle allowed internet access and outsourced apps to be added, I believe it to have backtracked the initial purpose of the Kindle.

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